Content marketing is essential for any digital marketer, and understanding the different types available can help you easily reach your target audience.

Content marketing comes in many forms and choosing the right one for your digital marketing strategy can really increase your engagement levels. Here are some of the common types of content you might use in your campaigns.

Blog Posts: Blog posts are a great way to connect with potential customers, introduce new concepts, and build relationships with existing customers. They offer a unique opportunity to showcase your expertise and provide helpful advice or tips related to your market or industry. Plus, they allow you to explore different topics that may be too complicated for other mediums such as social media posts or videos.

Videos/Webinars: Videos and webinars provide a unique way to engage with customers by offering them visual examples or “how-to” guides that would be impossible in text alone. Plus, webinars allow you to bring multiple people together who have expertise on a particular topic which can lead to even more engagement within their networks as well as yours! 

Infographics/Visuals: Visuals such as infographics are another great way to communicate information quickly while making it easy on the eyes! Infographics make complicated subjects more relatable since they offer data points in an accessible manner along with visuals that make it easier for viewers to understand what’s being discussed at-a-glance without having read through all the text content associated with it first.

Podcasts & Audio Files: Podcasting has become increasingly popular over recent years due to its easily digestible format that allows people to listen rather than read (or watch). Audio recordings also present opportunities for branded content where there is often room for creative expression beyond traditional advertising methods such as TV commercials or print ads.

Social Media Posts & Stories: Finally, social media posts & stories offer yet another platform where businesses can get their message across in engaging ways – through videos, written articles, polls etc… As this space evolves alongside consumer trends & preferences (such as live streaming), companies have been able to tap into existing consumer conversations much more effectively than if done via other channels like email or press releases – making this an invaluable asset when it comes time to build online relationships quickly & efficiently! 

Conclusion: As you can see from this list there are plenty of options when it comes time to consider using content marketing strategies! It’s important though not just to create content but also to strategise around which type will gain the most traction from target audiences – so don’t underestimate the importance of thorough research plus targeted A/B testing– these aspects will play critical roles when directing user attention towards brand messaging succinctly & effectively!